Deal Sheet: 2026 Sportage Hybrid EX

Wasatch Front Kia · Ogden, UT · VIN: KNDPVDDG3T7406090

Negotiation Guide

Opening Offer

$33,123

Fair Price

$34,623

Walk Away Above

$35,091

• Recent buyers paid ~$680 below MSRP
• Sitting 81 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,004

Est. Invoice$33,071

Holdback (est.)$1,067

MSRP (Sticker)$35,560

Asking Price$35,004

Markup-$556

Est. Dealer Margin on This Car$3,000

Percentile70% of inventory is priced lower

Days on Lot81 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$947

Avg Markup (Sportage Hybrid)-$749

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$803

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