Deal Sheet: 2026 Sportage Hybrid X-Line

Premier Kia · Branford, CT · VIN: KNDPVDDG3T7368814

Negotiation Guide

Opening Offer

$34,982

Fair Price

$36,482

Walk Away Above

$36,989

• Recent buyers paid ~$699 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$33,746

Est. Invoice$34,870

Holdback (est.)$1,125

MSRP (Sticker)$37,495

Asking Price$36,904

Markup-$591

Est. Dealer Margin on This Car$3,159

Percentile68% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1736

Avg Markup-$699

Median Markup-$630

Best Deal-$1,337

Worst Deal-$231

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$875

Avg Markup (Sportage Hybrid)-$706

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$915

Cheaper Sportage Hybrid X-Line Inventory

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-$1,246$37,77367d

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-$1,212$37,67790d

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-$1,198$37,26190d

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-$1,198$37,26190d

Kia of PortlandPortland, OR

-$1,161$39,7592d

Kia of ColumbiaColumbia, MO

-$1,161$37,08390d

Kia of ColumbiaColumbia, MO

-$1,161$37,08390d

Kia of MankatoMankato, MN

-$1,155$37,87585d

Wallace KiaStuart, FL

-$1,154$37,87190d

Ed Morse Kia RollaRolla, MO

-$1,152$37,04290d