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Deal Sheet: 2026 Sportage Hybrid EX

Regal Kia · Lakeland, FL · VIN: KNDPVDDG3T7366433

Negotiation Guide

Opening Offer
$32,812
Fair Price
$34,312
Walk Away Above
$34,813
  • Recent buyers paid ~$680 below MSRP
  • Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$31,784
Est. Invoice$32,843
Holdback (est.)$1,059
MSRP (Sticker)$35,315
Asking Price$34,599
Markup-$716
Est. Dealer Margin on This Car$2,816
Percentile35% of inventory is priced lower
Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275
Avg Markup-$680
Median Markup-$613
Best Deal-$1,212
Worst Deal-$205
% Sold Below MSRP100%
Avg Days to Sell47 days

Dealer Profile

Inventory511 vehicles
Avg Markup (All Models)-$1,047
Avg Markup (Sportage Hybrid)-$916
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,076