Deal Sheet: 2026 Sportage Hybrid EX

Southlake Kia · Merrillville, IN · VIN: KNDPVDDG2T7378119

Negotiation Guide

Opening Offer

$35,601

Fair Price

$37,101

Walk Away Above

$37,616

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$34,317

Est. Invoice$35,461

Holdback (est.)$1,144

MSRP (Sticker)$38,130

Asking Price$37,329

Markup-$801

Est. Dealer Margin on This Car$3,012

Percentile33% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$794

Avg Markup (Sportage Hybrid)-$928

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$751

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