Negotiation Guide
Opening Offer
$33,751
Fair Price
$35,251
Walk Away Above
$35,753
- • Recent buyers paid ~$680 below MSRP
- • Sitting 89 days (avg 47) — extra leverage
Price Breakdown
Est. Dealer Cost$32,630
Est. Invoice$33,717
Holdback (est.)$1,088
MSRP (Sticker)$36,255
Asking Price$35,588
Markup-$667
Est. Dealer Margin on This Car$2,959
Percentile37% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold2275
Avg Markup-$680
Median Markup-$613
Best Deal-$1,212
Worst Deal-$205
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory165 vehicles
Avg Markup (All Models)-$788
Avg Markup (Sportage Hybrid)-$691
% Below MSRP100%
Avg Days to Sell50 days
Avg Sold Markup-$776
Cheaper Sportage Hybrid EX Inventory
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-$1,120$36,51589d