Deal Sheet: 2026 Sportage Hybrid EX

Kia of East Hartford · East Hartford, CT · VIN: KNDPVDDG1T7381206

Negotiation Guide

Opening Offer

$33,079

Fair Price

$34,579

Walk Away Above

$35,082

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,027

Est. Invoice$33,094

Holdback (est.)$1,068

MSRP (Sticker)$35,585

Asking Price$35,024

Markup-$561

Est. Dealer Margin on This Car$2,998

Percentile69% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory132 vehicles

Avg Markup (All Models)-$779

Avg Markup (Sportage Hybrid)-$701

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$813

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