Deal Sheet: 2026 Sportage Hybrid EX

Sutherlin Kia · Huntington Beach, CA · VIN: KNDPVDDG1T7378614

Negotiation Guide

Opening Offer

$34,466

Fair Price

$35,966

Walk Away Above

$36,438

• Recent buyers paid ~$678 below MSRP
• Sitting 74 days (avg 43) — extra leverage

Price Breakdown

Est. Dealer Cost$33,219

Est. Invoice$34,326

Holdback (est.)$1,107

MSRP (Sticker)$36,910

Asking Price$36,256

Markup-$654

Est. Dealer Margin on This Car$3,037

Percentile40% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold1637

Avg Markup-$678

Median Markup-$616

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sportage Hybrid)-$845

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

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