Deal Sheet: 2026 Sportage Hybrid EX

Quirk Kia South · Marshfield, MA · VIN: KNDPVDDG1T7377060

Negotiation Guide

Opening Offer

$33,233

Fair Price

$34,733

Walk Away Above

$35,237

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,166

Est. Invoice$33,238

Holdback (est.)$1,072

MSRP (Sticker)$35,740

Asking Price$35,154

Markup-$586

Est. Dealer Margin on This Car$2,988

Percentile59% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory168 vehicles

Avg Markup (All Models)-$843

Avg Markup (Sportage Hybrid)-$652

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup-$885

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