Deal Sheet: 2026 Sportage Hybrid EX

Regal Kia · Lakeland, FL · VIN: KNDPVDDG1T7375938

Negotiation Guide

Opening Offer

$33,550

Fair Price

$35,050

Walk Away Above

$35,555

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,454

Est. Invoice$33,536

Holdback (est.)$1,082

MSRP (Sticker)$36,060

Asking Price$35,135

Markup-$925

Est. Dealer Margin on This Car$2,681

Percentile21% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory511 vehicles

Avg Markup (All Models)-$1,047

Avg Markup (Sportage Hybrid)-$916

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,076

Cheaper Sportage Hybrid EX Inventory

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-$1,120$36,51590d