Deal Sheet: 2026 Sportage Hybrid EX

Serra Kia of Jackson · Jackson, TN · VIN: KNDPVDDG1T7354703

Negotiation Guide

Opening Offer

$34,088

Fair Price

$35,588

Walk Away Above

$36,091

• Recent buyers paid ~$680 below MSRP
• Sitting 89 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,936

Est. Invoice$34,033

Holdback (est.)$1,098

MSRP (Sticker)$36,595

Asking Price$35,652

Markup-$943

Est. Dealer Margin on This Car$2,717

Percentile15% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$1,174

Avg Markup (Sportage Hybrid)-$969

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,164

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