Deal Sheet: 2026 Sportage Hybrid X-Line

Rick Case Kia · Duluth, GA · VIN: KNDPVDDG0T7404989

Negotiation Guide

Opening Offer

$36,266

Fair Price

$37,766

Walk Away Above

$38,116

• Recent buyers paid ~$699 below MSRP

Price Breakdown

Est. Dealer Cost$34,619

Est. Invoice$35,772

Holdback (est.)$1,154

MSRP (Sticker)$38,465

Asking Price$37,956

Markup-$509

Est. Dealer Margin on This Car$3,338

Percentile84% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold1736

Avg Markup-$699

Median Markup-$630

Best Deal-$1,337

Worst Deal-$231

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)-$627

Avg Markup (Sportage Hybrid)-$513

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$633

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