Deal Sheet: 2026 Sportage Hybrid X-Line

Casey Kia · Newport News, VA · VIN: KNDPVDDG0T7403003

Negotiation Guide

Opening Offer

$35,668

Fair Price

$37,168

Walk Away Above

$37,634

• Recent buyers paid ~$699 below MSRP
• Sitting 79 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$34,290

Est. Invoice$35,433

Holdback (est.)$1,143

MSRP (Sticker)$38,100

Asking Price$37,469

Markup-$631

Est. Dealer Margin on This Car$3,179

Percentile50% of inventory is priced lower

Days on Lot79 days

What Others Paid (Last 30 Days)

Cars Sold1736

Avg Markup-$699

Median Markup-$630

Best Deal-$1,337

Worst Deal-$231

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory94 vehicles

Avg Markup (All Models)-$830

Avg Markup (Sportage Hybrid)-$751

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$791

Cheaper Sportage Hybrid X-Line Inventory

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-$1,212$37,67790d

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-$1,198$37,26190d

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-$1,161$39,7592d

Kia of ColumbiaColumbia, MO

-$1,161$37,08390d

Kia of ColumbiaColumbia, MO

-$1,161$37,08390d

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-$1,155$37,87585d

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-$1,154$37,87190d

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-$1,152$37,04290d