Deal Sheet: 2026 Sportage Hybrid EX

Ed Morse Kia Rolla · Rolla, MO · VIN: KNDPVDDG0T7389796

Negotiation Guide

Opening Offer

$33,498

Fair Price

$34,998

Walk Away Above

$35,499

• Recent buyers paid ~$680 below MSRP
• Sitting 89 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,400

Est. Invoice$33,480

Holdback (est.)$1,080

MSRP (Sticker)$36,000

Asking Price$35,085

Markup-$915

Est. Dealer Margin on This Car$2,685

Percentile22% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$1,107

Avg Markup (Sportage Hybrid)-$1,033

% Below MSRP100%

Avg Days to Sell49 days

Avg Sold Markup-$1,182

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