Deal Sheet: 2026 Sportage Hybrid EX

United Kia · Imperial, CA · VIN: KNDPVDDG0T7389250

Negotiation Guide

Opening Offer

$33,644

Fair Price

$35,144

Walk Away Above

$35,650

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,540

Est. Invoice$33,624

Holdback (est.)$1,085

MSRP (Sticker)$36,155

Asking Price$35,214

Markup-$941

Est. Dealer Margin on This Car$2,675

Percentile16% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory708 vehicles

Avg Markup (All Models)-$963

Avg Markup (Sportage Hybrid)-$979

% Below MSRP39%

Avg Days to Sell57 days

Avg Sold Markup-$850

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