Deal Sheet: 2026 Sportage Hybrid X-Line

Wagner Kia of Shrewsbury · Shrewsbury, MA · VIN: KNDPVDDG0T7376787

Negotiation Guide

Opening Offer

$36,176

Fair Price

$37,676

Walk Away Above

$38,188

• Recent buyers paid ~$699 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$34,829

Est. Invoice$35,990

Holdback (est.)$1,161

MSRP (Sticker)$38,699

Asking Price$37,879

Markup-$820

Est. Dealer Margin on This Car$3,050

Percentile33% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1736

Avg Markup-$699

Median Markup-$630

Best Deal-$1,337

Worst Deal-$231

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory417 vehicles

Avg Markup (All Models)-$913

Avg Markup (Sportage Hybrid)-$829

% Below MSRP45%

Avg Days to Sell47 days

Avg Sold Markup-$858

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