Deal Sheet: 2026 Sportage EX

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDPVCDFXT7528821

Negotiation Guide

Opening Offer

$32,097

Fair Price

$33,597

Walk Away Above

$33,918

• Recent buyers paid ~$643 below MSRP

Price Breakdown

Est. Dealer Cost$30,816

Est. Invoice$31,843

Holdback (est.)$1,027

MSRP (Sticker)$34,240

Asking Price$33,693

Markup-$547

Est. Dealer Margin on This Car$2,877

Percentile63% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$743

Avg Markup (Sportage)-$609

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$772

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