Negotiation Guide
Opening Offer
$32,042
Fair Price
$33,542
Walk Away Above
$33,863
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$30,767
Est. Invoice$31,792
Holdback (est.)$1,026
MSRP (Sticker)$34,185
Asking Price$33,645
Markup-$540
Est. Dealer Margin on This Car$2,879
Percentile65% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory163 vehicles
Avg Markup (All Models)-$846
Avg Markup (Sportage)-$605
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$787
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