Negotiation Guide
Opening Offer
$30,270
Fair Price
$31,770
Walk Away Above
$32,207
- • Recent buyers paid ~$643 below MSRP
- • Sitting 89 days (avg 52) — extra leverage
Price Breakdown
Est. Dealer Cost$29,381
Est. Invoice$30,360
Holdback (est.)$979
MSRP (Sticker)$32,645
Asking Price$31,790
Markup-$855
Est. Dealer Margin on This Car$2,410
Percentile26% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory714 vehicles
Avg Markup (All Models)-$1,087
Avg Markup (Sportage)-$1,010
% Below MSRP82%
Avg Days to Sell45 days
Avg Sold Markup-$1,147
Cheaper Sportage EX Inventory
Anderson Kia On PerryvilleLoves Park, IL
-$1,281$34,02838d
Kia Country of SavannahSavannah, GA
-$1,280$32,94989d
Enterprise KiaEnterprise, AL
-$1,266$34,36889d
Kia of San AngeloSan Angelo, TX
-$1,253$34,84289d
University KiaHuntsville, AL
-$1,249$34,16589d
McDonald KiaSaginaw, MI
-$1,242$35,66738d
Burlington KiaBurlington, NC
-$1,238$35,36110d
Kia of San AngeloSan Angelo, TX
-$1,237$35,04889d
HI Country KiaFarmington, NM
-$1,231$35,32889d
Smart Kia of DavenportDavenport, IA
-$1,223$35,29126d