Deal Sheet: 2026 Sportage Hybrid S

Hagerstown Kia · Hagerstown, MD · VIN: KNDPUDDG9T7371610

Negotiation Guide

Opening Offer

$32,602

Fair Price

$34,102

Walk Away Above

$34,551

• Recent buyers paid ~$612 below MSRP
• Sitting 89 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$31,500

Est. Invoice$32,550

Holdback (est.)$1,050

MSRP (Sticker)$35,000

Asking Price$34,110

Markup-$890

Est. Dealer Margin on This Car$2,610

Percentile11% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold613

Avg Markup-$612

Median Markup-$556

Best Deal-$991

Worst Deal-$197

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory390 vehicles

Avg Markup (All Models)-$1,196

Avg Markup (Sportage Hybrid)-$962

% Below MSRP34%

Avg Days to Sell58 days

Avg Sold Markup-$1,198

Cheaper Sportage Hybrid S Inventory

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-$1,163$34,91189d

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-$1,118$34,69189d

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-$1,020$34,82536d

Steve Hahn's KiaYakima, WA

-$1,020$34,82536d

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-$1,017$34,73389d

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-$1,011$34,70489d

Billion Kia of Sioux CitySioux City, IA

-$1,010$34,69589d

Billion Kia of Iowa CityIowa City, IA

-$999$34,64189d

Kia of LansingLansing, MI

-$997$34,7085d

Bergstrom Kia AppletonAppleton, WI

-$980$34,63040d