Negotiation Guide
Opening Offer
$31,787
Fair Price
$33,287
Walk Away Above
$33,736
- • Recent buyers paid ~$612 below MSRP
- • Sitting 90 days (avg 49) — extra leverage
Price Breakdown
Est. Dealer Cost$30,767
Est. Invoice$31,792
Holdback (est.)$1,026
MSRP (Sticker)$34,185
Asking Price$33,824
Markup-$361
Est. Dealer Margin on This Car$3,058
Percentile96% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold613
Avg Markup-$612
Median Markup-$556
Best Deal-$991
Worst Deal-$197
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory344 vehicles
Avg Markup (All Models)-$817
Avg Markup (Sportage Hybrid)-$615
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$827
Cheaper Sportage Hybrid S Inventory
Santa Fe KiaSanta Fe, NM
-$1,163$34,91190d
Santa Fe KiaSanta Fe, NM
-$1,118$34,69190d
Steve Hahn's KiaYakima, WA
-$1,020$34,82537d
Steve Hahn's KiaYakima, WA
-$1,020$34,82537d
HI Country KiaFarmington, NM
-$1,017$34,73390d
Findlay KiaSt. George, UT
-$1,011$34,70490d
Billion Kia of Sioux CitySioux City, IA
-$1,010$34,69590d
Billion Kia of Iowa CityIowa City, IA
-$999$34,64190d
Kia of LansingLansing, MI
-$997$34,7086d
Bergstrom Kia AppletonAppleton, WI
-$980$34,63041d