Deal Sheet: 2026 Sportage Hybrid S

King Kia · Gaithersburg, MD · VIN: KNDPUDDG0T7307679

Negotiation Guide

Opening Offer

$31,990

Fair Price

$33,490

Walk Away Above

$33,940

• Recent buyers paid ~$612 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$30,951

Est. Invoice$31,983

Holdback (est.)$1,032

MSRP (Sticker)$34,390

Asking Price$33,682

Markup-$708

Est. Dealer Margin on This Car$2,731

Percentile33% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold613

Avg Markup-$612

Median Markup-$556

Best Deal-$991

Worst Deal-$197

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory515 vehicles

Avg Markup (All Models)-$908

Avg Markup (Sportage Hybrid)-$752

% Below MSRP74%

Avg Days to Sell45 days

Avg Sold Markup-$854

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