Deal Sheet: 2026 Sportage LX

Serra Kia of Trussville · Birmingham, AL · VIN: KNDPUCDF8T7498494

Negotiation Guide

Opening Offer

$30,338

Fair Price

$31,838

Walk Away Above

$32,276

• Recent buyers paid ~$604 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$29,444

Est. Invoice$30,425

Holdback (est.)$981

MSRP (Sticker)$32,715

Asking Price$31,848

Markup-$867

Est. Dealer Margin on This Car$2,405

Percentile10% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1523

Avg Markup-$604

Median Markup-$531

Best Deal-$1,102

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory379 vehicles

Avg Markup (All Models)-$1,067

Avg Markup (Sportage)-$1,070

% Below MSRP38%

Avg Days to Sell59 days

Avg Sold Markup-$1,079

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