Negotiation Guide
Opening Offer
$28,624
Fair Price
$30,124
Walk Away Above
$30,552
- • Recent buyers paid ~$604 below MSRP
- • Sitting 89 days (avg 49) — extra leverage
Price Breakdown
Est. Dealer Cost$27,882
Est. Invoice$28,811
Holdback (est.)$929
MSRP (Sticker)$30,980
Asking Price$30,481
Markup-$499
Est. Dealer Margin on This Car$2,599
Percentile72% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold1523
Avg Markup-$604
Median Markup-$531
Best Deal-$1,102
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)-$813
Avg Markup (Sportage)-$737
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$834
Cheaper Sportage LX Inventory
Evans KiaEvans, GA
-$1,202$32,25740d
Taylor Kia ToledoToledo, OH
-$1,157$31,74236d
Eide Kia MandanMandan, ND
-$1,155$33,02589d
Billion KiaSioux Falls, SD
-$1,155$33,02589d
Performance KiaMoosic, PA
-$1,120$31,28915d
Kia of San AngeloSan Angelo, TX
-$1,113$31,34289d
Taylor Kia ToledoToledo, OH
-$1,097$31,45724d
Napleton Northlake KiaPalm Beach Gardens, FL
-$1,091$32,71489d
Kia of San AngeloSan Angelo, TX
-$1,079$31,17689d
Santa Fe KiaSanta Fe, NM
-$1,077$32,60389d