Negotiation Guide
Opening Offer
$38,706
Fair Price
$40,206
Walk Away Above
$40,636
- • Recent buyers paid ~$859 below MSRP
Price Breakdown
Est. Dealer Cost$36,959
Est. Invoice$38,190
Holdback (est.)$1,232
MSRP (Sticker)$41,065
Asking Price$40,447
Markup-$618
Est. Dealer Margin on This Car$3,489
Percentile83% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold866
Avg Markup-$859
Median Markup-$835
Best Deal-$1,447
Worst Deal-$405
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)-$676
Avg Markup (Carnival)-$677
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$755
Cheaper Carnival LXS Inventory
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-$1,485$40,87051d
Bergstrom Kia of OshkoshOshkosh, WI
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Green KiaSpringfield, IL
-$1,485$40,87051d
Dorsch KiaGreen Bay, WI
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Dorsch KiaGreen Bay, WI
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Dorsch KiaGreen Bay, WI
-$1,471$40,80451d
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-$1,433$40,61751d
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-$1,417$40,53851d