Negotiation Guide
Opening Offer
$38,515
Fair Price
$40,015
Walk Away Above
$40,550
- • Recent buyers paid ~$858 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$36,977
Est. Invoice$38,209
Holdback (est.)$1,233
MSRP (Sticker)$41,085
Asking Price$40,199
Markup-$886
Est. Dealer Margin on This Car$3,223
Percentile42% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold856
Avg Markup-$858
Median Markup-$835
Best Deal-$1,447
Worst Deal-$405
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory239 vehicles
Avg Markup (All Models)-$830
Avg Markup (Carnival)-$693
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$798
Cheaper Carnival LXS Inventory
Kia of MuncieMuncie, IN
-$1,544$41,16650d
Parkside KiaKnoxville, TN
-$1,521$41,32950d
Flow Kia of CharlottesvilleCharlottesville, VA
-$1,485$40,87050d
Bergstrom Kia of OshkoshOshkosh, WI
-$1,485$40,87050d
Green KiaSpringfield, IL
-$1,485$40,87050d
Dorsch KiaGreen Bay, WI
-$1,485$40,87050d
Dorsch KiaGreen Bay, WI
-$1,480$41,12550d
Dorsch KiaGreen Bay, WI
-$1,471$40,80450d
Group 1 Kia Hub CityLubbock, TX
-$1,433$40,61750d
Kia of Orange ParkJacksonville, FL
-$1,417$40,53850d