Negotiation Guide
Opening Offer
$38,694
Fair Price
$40,194
Walk Away Above
$40,730
- • Recent buyers paid ~$859 below MSRP
- • Sitting 53 days (avg 35) — extra leverage
Price Breakdown
Est. Dealer Cost$37,139
Est. Invoice$38,376
Holdback (est.)$1,238
MSRP (Sticker)$41,265
Asking Price$40,398
Markup-$867
Est. Dealer Margin on This Car$3,260
Percentile44% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold866
Avg Markup-$859
Median Markup-$835
Best Deal-$1,447
Worst Deal-$405
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$854
Avg Markup (Carnival)-$809
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$834
Cheaper Carnival LXS Inventory
Kia of MuncieMuncie, IN
-$1,544$41,16653d
Parkside KiaKnoxville, TN
-$1,521$41,32953d
Flow Kia of CharlottesvilleCharlottesville, VA
-$1,485$40,87053d
Bergstrom Kia of OshkoshOshkosh, WI
-$1,485$40,87053d
Green KiaSpringfield, IL
-$1,485$40,87053d
Dorsch KiaGreen Bay, WI
-$1,485$40,87053d
Dorsch KiaGreen Bay, WI
-$1,480$41,12553d
Dorsch KiaGreen Bay, WI
-$1,471$40,80453d
Group 1 Kia Hub CityLubbock, TX
-$1,433$40,61753d
Kia of Orange ParkJacksonville, FL
-$1,417$40,53853d