Negotiation Guide
Opening Offer
$39,002
Fair Price
$40,502
Walk Away Above
$41,039
- • Recent buyers paid ~$858 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$37,418
Est. Invoice$38,665
Holdback (est.)$1,247
MSRP (Sticker)$41,575
Asking Price$40,873
Markup-$702
Est. Dealer Margin on This Car$3,456
Percentile56% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold856
Avg Markup-$858
Median Markup-$835
Best Deal-$1,447
Worst Deal-$405
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory239 vehicles
Avg Markup (All Models)-$830
Avg Markup (Carnival)-$693
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$798
Cheaper Carnival LXS Inventory
Kia of MuncieMuncie, IN
-$1,544$41,16650d
Parkside KiaKnoxville, TN
-$1,521$41,32950d
Flow Kia of CharlottesvilleCharlottesville, VA
-$1,485$40,87050d
Bergstrom Kia of OshkoshOshkosh, WI
-$1,485$40,87050d
Green KiaSpringfield, IL
-$1,485$40,87050d
Dorsch KiaGreen Bay, WI
-$1,485$40,87050d
Dorsch KiaGreen Bay, WI
-$1,480$41,12550d
Dorsch KiaGreen Bay, WI
-$1,471$40,80450d
Group 1 Kia Hub CityLubbock, TX
-$1,433$40,61750d
Kia of Orange ParkJacksonville, FL
-$1,417$40,53850d