Negotiation Guide
Opening Offer
$38,201
Fair Price
$39,701
Walk Away Above
$40,236
- • Recent buyers paid ~$858 below MSRP
- • Sitting 50 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$36,693
Est. Invoice$37,916
Holdback (est.)$1,223
MSRP (Sticker)$40,770
Asking Price$39,935
Markup-$835
Est. Dealer Margin on This Car$3,242
Percentile47% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold856
Avg Markup-$858
Median Markup-$835
Best Deal-$1,447
Worst Deal-$405
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory450 vehicles
Avg Markup (All Models)-$773
Avg Markup (Carnival)-$1,004
% Below MSRP18%
Avg Days to Sell33 days
Avg Sold Markup-$712
Cheaper Carnival LXS Inventory
Kia of MuncieMuncie, IN
-$1,544$41,16650d
Parkside KiaKnoxville, TN
-$1,521$41,32950d
Flow Kia of CharlottesvilleCharlottesville, VA
-$1,485$40,87050d
Bergstrom Kia of OshkoshOshkosh, WI
-$1,485$40,87050d
Green KiaSpringfield, IL
-$1,485$40,87050d
Dorsch KiaGreen Bay, WI
-$1,485$40,87050d
Dorsch KiaGreen Bay, WI
-$1,480$41,12550d
Dorsch KiaGreen Bay, WI
-$1,471$40,80450d
Group 1 Kia Hub CityLubbock, TX
-$1,433$40,61750d
Kia of Orange ParkJacksonville, FL
-$1,417$40,53850d