Negotiation Guide
Opening Offer
$27,397
Fair Price
$28,897
Walk Away Above
$29,286
- • Recent buyers paid ~$580 below MSRP
- • Sitting 50 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$26,708
Est. Invoice$27,598
Holdback (est.)$890
MSRP (Sticker)$29,675
Asking Price$29,115
Markup-$560
Est. Dealer Margin on This Car$2,408
Percentile45% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold3057
Avg Markup-$580
Median Markup-$551
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory506 vehicles
Avg Markup (All Models)-$856
Avg Markup (Seltos)-$578
% Below MSRP49%
Avg Days to Sell33 days
Avg Sold Markup-$891
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26950d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98950d
Ottawa KiaOttawa, IL
-$1,052$29,00350d
Della KiaPlattsburgh, NY
-$1,025$28,55550d
Rusty Wallace KiaLouisville, TN
-$996$27,47450d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61850d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61850d
Orr Kia of BossierBossier City, LA
-$989$27,43650d
Orr Kia of BossierBossier City, LA
-$983$27,44250d
Kia of BillingsBillings, MT
-$971$28,33950d