Negotiation Guide
Opening Offer
$27,135
Fair Price
$28,635
Walk Away Above
$28,925
- • Recent buyers paid ~$580 below MSRP
Price Breakdown
Est. Dealer Cost$26,294
Est. Invoice$27,170
Holdback (est.)$876
MSRP (Sticker)$29,215
Asking Price$28,688
Markup-$527
Est. Dealer Margin on This Car$2,395
Percentile47% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold3057
Avg Markup-$580
Median Markup-$551
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory94 vehicles
Avg Markup (All Models)-$845
Avg Markup (Seltos)-$535
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$936
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26949d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98949d
Ottawa KiaOttawa, IL
-$1,052$29,00349d
Della KiaPlattsburgh, NY
-$1,025$28,55549d
Rusty Wallace KiaLouisville, TN
-$996$27,47449d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61849d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61849d
Orr Kia of BossierBossier City, LA
-$989$27,43649d
Orr Kia of BossierBossier City, LA
-$983$27,44249d
Kia of BillingsBillings, MT
-$971$28,33949d