Deal Sheet: 2026 Seltos S

Kia of East Hartford · East Hartford, CT · VIN: KNDEUCAA9T7927898

Negotiation Guide

Opening Offer

$26,277

Fair Price

$27,777

Walk Away Above

$28,156

• Recent buyers paid ~$579 below MSRP
• Sitting 52 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$25,682

Est. Invoice$26,538

Holdback (est.)$856

MSRP (Sticker)$28,535

Asking Price$27,958

Markup-$577

Est. Dealer Margin on This Car$2,277

Percentile44% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold3153

Avg Markup-$579

Median Markup-$545

Best Deal-$1,120

Worst Deal-$294

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$808

Avg Markup (Seltos)-$537

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$802

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