Deal Sheet: 2026 Seltos S

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDEUCAA8T7857651

Negotiation Guide

Opening Offer

$26,800

Fair Price

$28,300

Walk Away Above

$28,685

• Recent buyers paid ~$580 below MSRP
• Sitting 48 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$26,163

Est. Invoice$27,035

Holdback (est.)$872

MSRP (Sticker)$29,070

Asking Price$28,446

Markup-$624

Est. Dealer Margin on This Car$2,283

Percentile42% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2638

Avg Markup-$580

Median Markup-$551

Best Deal-$1,120

Worst Deal-$294

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$747

Avg Markup (Seltos)-$575

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$727

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