Negotiation Guide
Opening Offer
$26,477
Fair Price
$27,977
Walk Away Above
$28,353
- • Recent buyers paid ~$579 below MSRP
- • Sitting 53 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$25,857
Est. Invoice$26,719
Holdback (est.)$862
MSRP (Sticker)$28,730
Asking Price$28,017
Markup-$713
Est. Dealer Margin on This Car$2,160
Percentile31% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold3200
Avg Markup-$579
Median Markup-$544
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory258 vehicles
Avg Markup (All Models)-$1,426
Avg Markup (Seltos)-$862
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,482
Cheaper Seltos S Inventory
Rusty Wallace KiaLouisville, TN
-$1,056$28,98953d
Ottawa KiaOttawa, IL
-$1,052$29,00353d
Della KiaPlattsburgh, NY
-$1,025$28,55553d
Rusty Wallace KiaLouisville, TN
-$996$27,47453d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61853d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61853d
Orr Kia of BossierBossier City, LA
-$989$27,43653d
Orr Kia of BossierBossier City, LA
-$983$27,44253d
Kia of BillingsBillings, MT
-$971$28,33953d
Jenkins Kia of Crystal RiverCrystal River, FL
-$968$27,10753d