Negotiation Guide
Opening Offer
$26,667
Fair Price
$28,167
Walk Away Above
$28,548
- • Recent buyers paid ~$580 below MSRP
- • Sitting 49 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$26,037
Est. Invoice$26,905
Holdback (est.)$868
MSRP (Sticker)$28,930
Asking Price$28,335
Markup-$595
Est. Dealer Margin on This Car$2,298
Percentile44% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold3057
Avg Markup-$580
Median Markup-$551
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory214 vehicles
Avg Markup (All Models)-$687
Avg Markup (Seltos)-$498
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$693
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26949d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98949d
Ottawa KiaOttawa, IL
-$1,052$29,00349d
Della KiaPlattsburgh, NY
-$1,025$28,55549d
Rusty Wallace KiaLouisville, TN
-$996$27,47449d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61849d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61849d
Orr Kia of BossierBossier City, LA
-$989$27,43649d
Orr Kia of BossierBossier City, LA
-$983$27,44249d
Kia of BillingsBillings, MT
-$971$28,33949d