Deal Sheet: 2026 Seltos S

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDEUCAA5T7854819

Negotiation Guide

Opening Offer

$26,806

Fair Price

$28,306

Walk Away Above

$28,688

• Recent buyers paid ~$580 below MSRP
• Sitting 49 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$26,163

Est. Invoice$27,035

Holdback (est.)$872

MSRP (Sticker)$29,070

Asking Price$28,446

Markup-$624

Est. Dealer Margin on This Car$2,283

Percentile42% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold3057

Avg Markup-$580

Median Markup-$551

Best Deal-$1,120

Worst Deal-$294

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory346 vehicles

Avg Markup (All Models)-$738

Avg Markup (Seltos)-$571

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$742

Cheaper Seltos S Inventory

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Della KiaPlattsburgh, NY

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Matthews Kia of SchenectadySchenectady, NY

-$992$29,61849d

Bergey's Kia of Wilkes-BarreLarksville, PA

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Orr Kia of BossierBossier City, LA

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Orr Kia of BossierBossier City, LA

-$983$27,44249d

Kia of BillingsBillings, MT

-$971$28,33949d