Negotiation Guide
Opening Offer
$26,741
Fair Price
$28,241
Walk Away Above
$28,623
- • Recent buyers paid ~$580 below MSRP
- • Sitting 49 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$26,105
Est. Invoice$26,975
Holdback (est.)$870
MSRP (Sticker)$29,005
Asking Price$28,398
Markup-$607
Est. Dealer Margin on This Car$2,294
Percentile43% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold3057
Avg Markup-$580
Median Markup-$551
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory806 vehicles
Avg Markup (All Models)-$1,024
Avg Markup (Seltos)-$644
% Below MSRP48%
Avg Days to Sell35 days
Avg Sold Markup-$1,062
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26949d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98949d
Ottawa KiaOttawa, IL
-$1,052$29,00349d
Della KiaPlattsburgh, NY
-$1,025$28,55549d
Rusty Wallace KiaLouisville, TN
-$996$27,47449d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61849d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61849d
Orr Kia of BossierBossier City, LA
-$989$27,43649d
Orr Kia of BossierBossier City, LA
-$983$27,44249d
Kia of BillingsBillings, MT
-$971$28,33949d