Negotiation Guide
Opening Offer
$26,471
Fair Price
$27,971
Walk Away Above
$28,351
- • Recent buyers paid ~$579 below MSRP
- • Sitting 52 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$25,857
Est. Invoice$26,719
Holdback (est.)$862
MSRP (Sticker)$28,730
Asking Price$28,017
Markup-$713
Est. Dealer Margin on This Car$2,160
Percentile31% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold3153
Avg Markup-$579
Median Markup-$545
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory330 vehicles
Avg Markup (All Models)-$1,062
Avg Markup (Seltos)-$822
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,021
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26952d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98952d
Ottawa KiaOttawa, IL
-$1,052$29,00352d
Della KiaPlattsburgh, NY
-$1,025$28,55552d
Rusty Wallace KiaLouisville, TN
-$996$27,47452d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61852d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61852d
Orr Kia of BossierBossier City, LA
-$989$27,43652d
Orr Kia of BossierBossier City, LA
-$983$27,44252d
Kia of BillingsBillings, MT
-$971$28,33952d