Negotiation Guide
Opening Offer
$27,201
Fair Price
$28,701
Walk Away Above
$28,990
- • Recent buyers paid ~$579 below MSRP
Price Breakdown
Est. Dealer Cost$26,352
Est. Invoice$27,230
Holdback (est.)$878
MSRP (Sticker)$29,280
Asking Price$28,792
Markup-$488
Est. Dealer Margin on This Car$2,440
Percentile54% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold3200
Avg Markup-$579
Median Markup-$544
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory234 vehicles
Avg Markup (All Models)-$831
Avg Markup (Seltos)-$544
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$799
Cheaper Seltos S Inventory
Rusty Wallace KiaLouisville, TN
-$1,056$28,98954d
Ottawa KiaOttawa, IL
-$1,052$29,00354d
Della KiaPlattsburgh, NY
-$1,025$28,55554d
Rusty Wallace KiaLouisville, TN
-$996$27,47454d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61854d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61854d
Orr Kia of BossierBossier City, LA
-$989$27,43654d
Orr Kia of BossierBossier City, LA
-$983$27,44254d
Kia of BillingsBillings, MT
-$971$28,33954d
Jenkins Kia of Crystal RiverCrystal River, FL
-$968$27,10754d