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Deal Sheet: 2026 Seltos S

Russ Darrow Madison Kia · Madison, WI · VIN: KNDEUCAA1T7939219

This Is Already a Great Deal

Opening Offer
$27,852
Asking Price
$28,713
Max Price
$28,713
  • Recent buyers paid ~$579 below MSRP
  • Sitting 52 days (avg 32) — extra leverage
  • Asking price is already $38 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$26,564
Est. Invoice$27,449
Holdback (est.)$885
MSRP (Sticker)$29,515
Asking Price$28,713
Markup-$802
Est. Dealer Margin on This Car$2,150
Percentile6% of inventory is priced lower
Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold3153
Avg Markup-$579
Median Markup-$545
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell32 days

Dealer Profile

Inventory350 vehicles
Avg Markup (All Models)-$1,276
Avg Markup (Seltos)-$832
% Below MSRP40%
Avg Days to Sell35 days
Avg Sold Markup-$1,333