Negotiation Guide
Opening Offer
$26,268
Fair Price
$27,768
Walk Away Above
$28,152
- • Recent buyers paid ~$579 below MSRP
- • Sitting 53 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$25,682
Est. Invoice$26,538
Holdback (est.)$856
MSRP (Sticker)$28,535
Asking Price$27,958
Markup-$577
Est. Dealer Margin on This Car$2,277
Percentile44% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold3153
Avg Markup-$579
Median Markup-$545
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory234 vehicles
Avg Markup (All Models)-$831
Avg Markup (Seltos)-$544
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$803
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26953d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98953d
Ottawa KiaOttawa, IL
-$1,052$29,00353d
Della KiaPlattsburgh, NY
-$1,025$28,55553d
Rusty Wallace KiaLouisville, TN
-$996$27,47453d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61853d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61853d
Orr Kia of BossierBossier City, LA
-$989$27,43653d
Orr Kia of BossierBossier City, LA
-$983$27,44253d
Kia of BillingsBillings, MT
-$971$28,33953d