Negotiation Guide
Opening Offer
$26,417
Fair Price
$27,917
Walk Away Above
$28,301
- • Recent buyers paid ~$580 below MSRP
- • Sitting 48 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$25,817
Est. Invoice$26,677
Holdback (est.)$861
MSRP (Sticker)$28,685
Asking Price$27,980
Markup-$705
Est. Dealer Margin on This Car$2,164
Percentile35% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2638
Avg Markup-$580
Median Markup-$551
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$1,048
Avg Markup (Seltos)-$772
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,009
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26948d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98948d
Ottawa KiaOttawa, IL
-$1,052$29,00348d
Della KiaPlattsburgh, NY
-$1,025$28,55548d
Rusty Wallace KiaLouisville, TN
-$996$27,47448d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61848d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61848d
Orr Kia of BossierBossier City, LA
-$989$27,43648d
Orr Kia of BossierBossier City, LA
-$983$27,44248d
Kia of BillingsBillings, MT
-$971$28,33948d