Negotiation Guide
Opening Offer
$25,455
Fair Price
$26,955
Walk Away Above
$27,338
- • Recent buyers paid ~$580 below MSRP
- • Sitting 50 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$24,948
Est. Invoice$25,780
Holdback (est.)$832
MSRP (Sticker)$27,720
Asking Price$27,008
Markup-$712
Est. Dealer Margin on This Car$2,060
Percentile31% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold3057
Avg Markup-$580
Median Markup-$551
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory237 vehicles
Avg Markup (All Models)-$942
Avg Markup (Seltos)-$694
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,110
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26950d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98950d
Ottawa KiaOttawa, IL
-$1,052$29,00350d
Della KiaPlattsburgh, NY
-$1,025$28,55550d
Rusty Wallace KiaLouisville, TN
-$996$27,47450d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61850d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61850d
Orr Kia of BossierBossier City, LA
-$989$27,43650d
Orr Kia of BossierBossier City, LA
-$983$27,44250d
Kia of BillingsBillings, MT
-$971$28,33950d