Negotiation Guide
Opening Offer
$25,337
Fair Price
$26,837
Walk Away Above
$27,208
- • Recent buyers paid ~$579 below MSRP
- • Sitting 51 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$24,822
Est. Invoice$25,649
Holdback (est.)$827
MSRP (Sticker)$27,580
Asking Price$26,891
Markup-$689
Est. Dealer Margin on This Car$2,069
Percentile40% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold3153
Avg Markup-$579
Median Markup-$545
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory299 vehicles
Avg Markup (All Models)-$1,054
Avg Markup (Seltos)-$745
% Below MSRP51%
Avg Days to Sell30 days
Avg Sold Markup-$1,172
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26951d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98951d
Ottawa KiaOttawa, IL
-$1,052$29,00351d
Della KiaPlattsburgh, NY
-$1,025$28,55551d
Rusty Wallace KiaLouisville, TN
-$996$27,47451d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61851d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61851d
Orr Kia of BossierBossier City, LA
-$989$27,43651d
Orr Kia of BossierBossier City, LA
-$983$27,44251d
Kia of BillingsBillings, MT
-$971$28,33951d