Negotiation Guide
Opening Offer
$24,972
Fair Price
$26,472
Walk Away Above
$26,851
- • Recent buyers paid ~$579 below MSRP
- • Sitting 53 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$24,507
Est. Invoice$25,324
Holdback (est.)$817
MSRP (Sticker)$27,230
Asking Price$26,694
Markup-$536
Est. Dealer Margin on This Car$2,187
Percentile46% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold3153
Avg Markup-$579
Median Markup-$545
Best Deal-$1,120
Worst Deal-$294
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory471 vehicles
Avg Markup (All Models)-$740
Avg Markup (Seltos)-$504
% Below MSRP36%
Avg Days to Sell38 days
Avg Sold Markup-$750
Cheaper Seltos S Inventory
Altoona Courtesy KiaAltoona, PA
-$1,106$29,26953d
Rusty Wallace KiaLouisville, TN
-$1,056$28,98953d
Ottawa KiaOttawa, IL
-$1,052$29,00353d
Della KiaPlattsburgh, NY
-$1,025$28,55553d
Rusty Wallace KiaLouisville, TN
-$996$27,47453d
Matthews Kia of SchenectadySchenectady, NY
-$992$29,61853d
Bergey's Kia of Wilkes-BarreLarksville, PA
-$992$29,61853d
Orr Kia of BossierBossier City, LA
-$989$27,43653d
Orr Kia of BossierBossier City, LA
-$983$27,44253d
Kia of BillingsBillings, MT
-$971$28,33953d