Negotiation Guide
Opening Offer
$29,164
Fair Price
$30,664
Walk Away Above
$30,982
- • Recent buyers paid ~$636 below MSRP
Price Breakdown
Est. Dealer Cost$28,170
Est. Invoice$29,109
Holdback (est.)$939
MSRP (Sticker)$31,300
Asking Price$30,685
Markup-$615
Est. Dealer Margin on This Car$2,515
Percentile47% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold1557
Avg Markup-$636
Median Markup-$591
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory286 vehicles
Avg Markup (All Models)-$904
Avg Markup (Seltos)-$547
% Below MSRP41%
Avg Days to Sell28 days
Avg Sold Markup-$889
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88449d
Kia Country of SavannahSavannah, GA
-$1,136$30,88449d
Performance KiaMoosic, PA
-$1,108$30,65249d
Hanlees KiaDavis, CA
-$1,107$31,18849d
Kia Country of SavannahSavannah, GA
-$1,092$30,12849d
Destination Kia of UticaYorkville, NY
-$1,056$30,66449d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70549d
Kia of DuluthDuluth, MN
-$1,050$30,91049d
Thelen KiaBay City, MI
-$1,047$30,89849d
Destination Kia of UticaYorkville, NY
-$1,040$30,58549d