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Deal Sheet: 2026 Seltos EX
Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDERCAAXT7841436
Negotiation Guide
Opening Offer
$28,656
Fair Price
$30,156
Walk Away Above
$30,591
- • Recent buyers paid ~$639 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$27,923
Est. Invoice$28,853
Holdback (est.)$931
MSRP (Sticker)$31,025
Asking Price$30,280
Markup-$745
Est. Dealer Margin on This Car$2,358
Percentile38% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1563
Avg Markup-$639
Median Markup-$597
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory359 vehicles
Avg Markup (All Models)-$747
Avg Markup (Seltos)-$575
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$727
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