Negotiation Guide
Opening Offer
$29,565
Fair Price
$31,065
Walk Away Above
$31,502
- • Recent buyers paid ~$639 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$28,746
Est. Invoice$29,704
Holdback (est.)$958
MSRP (Sticker)$31,940
Asking Price$31,222
Markup-$718
Est. Dealer Margin on This Car$2,476
Percentile41% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1563
Avg Markup-$639
Median Markup-$597
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory212 vehicles
Avg Markup (All Models)-$735
Avg Markup (Seltos)-$548
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$872
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88447d
Kia Country of SavannahSavannah, GA
-$1,136$30,88447d
Performance KiaMoosic, PA
-$1,108$30,65247d
Hanlees KiaDavis, CA
-$1,107$31,18847d
Kia Country of SavannahSavannah, GA
-$1,092$30,12847d
Destination Kia of UticaYorkville, NY
-$1,056$30,66447d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70547d
Kia of DuluthDuluth, MN
-$1,050$30,91047d
Thelen KiaBay City, MI
-$1,047$30,89847d
Destination Kia of UticaYorkville, NY
-$1,040$30,58547d