Negotiation Guide
Opening Offer
$28,972
Fair Price
$30,472
Walk Away Above
$30,894
- • Recent buyers paid ~$638 below MSRP
- • Sitting 48 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$28,184
Est. Invoice$29,123
Holdback (est.)$939
MSRP (Sticker)$31,315
Asking Price$30,625
Markup-$690
Est. Dealer Margin on This Car$2,442
Percentile43% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1357
Avg Markup-$638
Median Markup-$589
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory363 vehicles
Avg Markup (All Models)-$901
Avg Markup (Seltos)-$579
% Below MSRP50%
Avg Days to Sell33 days
Avg Sold Markup-$865
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88448d
Kia Country of SavannahSavannah, GA
-$1,136$30,88448d
Performance KiaMoosic, PA
-$1,108$30,65248d
Hanlees KiaDavis, CA
-$1,107$31,18848d
Kia Country of SavannahSavannah, GA
-$1,092$30,12848d
Destination Kia of UticaYorkville, NY
-$1,056$30,66448d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70548d
Kia of DuluthDuluth, MN
-$1,050$30,91048d
Thelen KiaBay City, MI
-$1,047$30,89848d
Destination Kia of UticaYorkville, NY
-$1,040$30,58548d