Negotiation Guide
Opening Offer
$28,488
Fair Price
$29,988
Walk Away Above
$30,404
- • Recent buyers paid ~$636 below MSRP
- • Sitting 49 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$27,738
Est. Invoice$28,663
Holdback (est.)$925
MSRP (Sticker)$30,820
Asking Price$29,997
Markup-$823
Est. Dealer Margin on This Car$2,259
Percentile20% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1557
Avg Markup-$636
Median Markup-$591
Best Deal-$1,115
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory445 vehicles
Avg Markup (All Models)-$1,198
Avg Markup (Seltos)-$862
% Below MSRP33%
Avg Days to Sell34 days
Avg Sold Markup-$1,128
Cheaper Seltos EX Inventory
Kia Country of SavannahSavannah, GA
-$1,136$30,88449d
Kia Country of SavannahSavannah, GA
-$1,136$30,88449d
Performance KiaMoosic, PA
-$1,108$30,65249d
Hanlees KiaDavis, CA
-$1,107$31,18849d
Kia Country of SavannahSavannah, GA
-$1,092$30,12849d
Destination Kia of UticaYorkville, NY
-$1,056$30,66449d
Paramount Kia of AshevilleAsheville, NC
-$1,055$30,70549d
Kia of DuluthDuluth, MN
-$1,050$30,91049d
Thelen KiaBay City, MI
-$1,047$30,89849d
Destination Kia of UticaYorkville, NY
-$1,040$30,58549d