Deal Sheet: 2026 Seltos EX

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDERCAA7T7849767

Negotiation Guide

Opening Offer

$29,373

Fair Price

$30,873

Walk Away Above

$31,291

• Recent buyers paid ~$636 below MSRP
• Sitting 49 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$28,539

Est. Invoice$29,490

Holdback (est.)$951

MSRP (Sticker)$31,710

Asking Price$30,996

Markup-$714

Est. Dealer Margin on This Car$2,457

Percentile41% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1557

Avg Markup-$636

Median Markup-$591

Best Deal-$1,115

Worst Deal-$291

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory346 vehicles

Avg Markup (All Models)-$738

Avg Markup (Seltos)-$571

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$742

Cheaper Seltos EX Inventory

Kia Country of SavannahSavannah, GA

-$1,136$30,88449d

Kia Country of SavannahSavannah, GA

-$1,136$30,88449d

Performance KiaMoosic, PA

-$1,108$30,65249d

Hanlees KiaDavis, CA

-$1,107$31,18849d

Kia Country of SavannahSavannah, GA

-$1,092$30,12849d

Destination Kia of UticaYorkville, NY

-$1,056$30,66449d

Paramount Kia of AshevilleAsheville, NC

-$1,055$30,70549d

Kia of DuluthDuluth, MN

-$1,050$30,91049d

Thelen KiaBay City, MI

-$1,047$30,89849d

Destination Kia of UticaYorkville, NY

-$1,040$30,58549d